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Concepts of advertising, integrated advertising program, understanding message strategy, media, campaign making and. Large selection and many more categories to choose from. Ledingham, john a, public relations as relationship management, 1999. The second edition of percy and elliotts strategic advertising management continues to deal with advertising from a strategic rather than simply a descriptive standpoint and covers all the main topics on an advertising management module. Advertising and sales promotion pdf for mba download mba.
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